Articles
Blue Zoo Creative News for December 2025
As we wrap up 2025 and reflect on the year, we’ve seen the opportunity for meaningful work, new partnerships, and plenty of moments to collaborate on projects, brainstorm ideas, and work with people in our community.
The Marketing Journey Isn’t Magic, It’s Measured
Marketing isn’t magic, it’s measurable. Discover a creative director’s journey into strategy, where clarity, tracking, and intentional measurement turn creativity into results.
Blue Zoo Creative’s 2025 Holiday Gift Guide
The holidays are here, and so is the annual scramble to find gifts for everyone on your “nice” list. We’re proud to work with an incredible lineup of local businesses, creators, restaurants, and service providers whose offerings make gifting meaningful, fun, and community-focused.
#GivingTuesday2025
Blue Zoo is privileged to work with many nonprofits in the area, Arkansas, and beyond. With #GivingTuesday on December 3, 2024, help your favorite nonprofit OR visit the nonprofits we work with regularly.
Blue Zoo Creative News for the Holidays 2025
Need a Strategy? Blue Zoo offers a strategy for your marketing based on your business goals. We'll create plans that match your business goals for your website, social media, and traditional media. We'll also work to guide you in tracking the analytics that lead you...
Top Ten Lists for Your Business, eCommerce, or Nonprofit Organization Website
Different businesses and organizations need different website priorities. Before launching in 2007, Blue Zoo was carefully branded to reflect color psychology and our vision for helping clients succeed online. The name "Zoo" symbolizes how we see our clients—each with...
Marketing vs. Analytics
Marketing vs. Analytics Understanding the Difference and Driving Meaningful OutcomesOver the past few years, we at Blue Zoo have noticed that marketing and analytics are often used interchangeably but serve distinct purposes. Marketing is about creating measurable...
#GivingTuesday2024
Blue Zoo is privileged to work with many nonprofits in the area, Arkansas, and beyond. With #GivingTuesday on December 3, 2024, help your favorite nonprofit OR visit the nonprofits we work with regularly.
Cookies, Compliance, and Consent. Oh my!
All the legal content you should have on your websiteIn 1997, websites were glorified brochures that might contain a copyright symbol, the year, and maybe the company's legal name. Today, 27 years later, legal copy is much more complex. From simple contact forms that...
Affordable Strategic Updates for Your WordPress Website
Your Website Doesn’t Always Need A Complete Redesign But it does need to be up-to-date. At Blue Zoo, we recommend websites older than three or four years old should have a complete refresh or redesign. This is generally to ensure everything is in alignment with your...
Unmasking SEO Sales Emails: Google’s Content Standards
Search Engine Optimization (SEO) is a cornerstone for any business in reaching new clients or educating potential clients. However, with the noise of SEO sales emails claiming that your website isn’t “showing up” in searches, it’s important to understand what truly matters to search engines like Google.
Unlock Your Website Sales with Design for Conversion in Mind
Your website isn't just about keeping on brand; it's about driving website sales conversions and fostering growth.To harness your website's full potential, it's essential to approach design and development with a strategic focus on conversion optimization. We'd like...
Keeping Your Site Fresh and Functional with Website Maintenance
A website isn't just a static online brochure. It hasn't been for years. It's a dynamic marketing tool that requires regular care and attention to engage your customers and rank on search engines. Website maintenance is crucial in ensuring your site remains fresh,...
ThanksGIVING 2023 and #GivingTuesday
This ThanksGIVING, please support those who GIVE to those who need help in our communities daily. With #GivingTuesday on November 28th (2023), help your favorite nonprofit OR visit the nonprofits we work with regularly. Below is a list of the organizations we work...
Blue Zoo Celebrates Fifteen Years
As we stride into our 16th year, we extend our heartfelt gratitude to all those who have been part of our journey—our cherished clients, dedicated contractors, valued employees, supportive family, steadfast friends, and anyone who has played a role in our success. Our...