Mashable has a great article about how small businesses are using social media to create relationships with their customers and increase sales. The key points are:
- Make relationships and not pitches – social media is not a broadcast platform, it is a conversation platform. Talk to the people that follow you just like the ones that come through your brick and mortar door.
- Committed customers are better than paid ads – Put out a good product and your customers will spread the word to their networks for free.
- Local followings are powerful – don’t forget about location based tools like Yelp, Foursquare, Gowalla, Whrrl, and the geolocation features of Twitter and Google Buzz
- Go the extra mile – respond personally to as many comments on your business as possible. Humanize yourself to your customers.
Social Media is here to stay. Let us help you find out which medium is best for you and how to use it best in your business endeavors.