Articles
#GivingTuesday2025
Blue Zoo is privileged to work with many nonprofits in the area, Arkansas, and beyond. With #GivingTuesday on December 3, 2024, help your favorite nonprofit OR visit the nonprofits we work with regularly.
Blue Zoo Creative News for the Holidays 2026
Need a Strategy? Blue Zoo offers a strategy for your marketing based on your business goals. We'll create plans that match your business goals for your website, social media, and traditional media. We'll also work to guide you in tracking the analytics that lead you...
Top Ten Lists for Your Business, eCommerce, or Nonprofit Organization Website
Different businesses and organizations need different website priorities. Before launching in 2007, Blue Zoo was carefully branded to reflect color psychology and our vision for helping clients succeed online. The name "Zoo" symbolizes how we see our clients—each with...
Marketing vs. Analytics
Marketing vs. Analytics Understanding the Difference and Driving Meaningful OutcomesOver the past few years, we at Blue Zoo have noticed that marketing and analytics are often used interchangeably but serve distinct purposes. Marketing is about creating measurable...
#GivingTuesday2024
Blue Zoo is privileged to work with many nonprofits in the area, Arkansas, and beyond. With #GivingTuesday on December 3, 2024, help your favorite nonprofit OR visit the nonprofits we work with regularly.
Cookies, Compliance, and Consent. Oh my!
All the legal content you should have on your websiteIn 1997, websites were glorified brochures that might contain a copyright symbol, the year, and maybe the company's legal name. Today, 27 years later, legal copy is much more complex. From simple contact forms that...
Affordable Strategic Updates for Your WordPress Website
Your Website Doesn’t Always Need A Complete Redesign But it does need to be up-to-date. At Blue Zoo, we recommend websites older than three or four years old should have a complete refresh or redesign. This is generally to ensure everything is in alignment with your...
Unmasking SEO Sales Emails: Google’s Content Standards
Search Engine Optimization (SEO) is a cornerstone for any business in reaching new clients or educating potential clients. However, with the noise of SEO sales emails claiming that your website isn’t “showing up” in searches, it’s important to understand what truly matters to search engines like Google.
Unlock Your Website Sales with Design for Conversion in Mind
Your website isn't just about keeping on brand; it's about driving website sales conversions and fostering growth.To harness your website's full potential, it's essential to approach design and development with a strategic focus on conversion optimization. We'd like...