To the outside world your website is the equivalent of your storefront, and your customers expect it to be eye-catching, well-maintained, and always offering something new. However, when you’re on the inside and are caught up in the day-to-day operations of your business, finding the time to focus on your website is easier said than done.  And, like a neglected storefront, it can quickly become out-of-date, unappealing and, at worst, ignored.

Here are some tips to help you keep your website up-to-date, relevant and attracting customers.