Collin Condray recently gave a seminar on Social Media and Google web analytics at Cornerstone Bank in Eureka Springs. The seminar consisted of two parts, a background information part covering:

• Sources of analytics
• Explanations of definitions
• How web analytics and social media analytics differ
• Techniques for analyzing the data

The second part was a practical section where we see an example of those metrics. During the practical part, we used one of the attendee’s real analytics information as a live example to assist them in interpreting and applying this information to their specific needs.

Here is the presentation given at the event:

If you need help figuring out what all of your online analytics numbers mean, please contact us.