Magazine Ads

Owner, Bob Mullenax and Rider, Carrie Kessler approached Blue Zoo Creative to come up with ads that would showcase their award winning horse; Red Hot Momma and her offspring; Red Hot Pistol for Saddle and Bridle magazine.

With creative direction for the photoshoot to create a look that wasn’t the run-of-the-mill pose, along with artwork by rider, Carrie Kessler, Blue Zoo came up with a full color ad for “Girlfriend” and a black and white image for “Pistol.”

These ads ran side-by-side so some branding needed to remain consistent.

Here were the results (click image for larger view) …

Girlfriend and Pistol Magazine Ads

Design: Kate Hoopchuk
Creative Direction: Eric Huber
Smoke Art: Carrie Kessler