Starting off as a food truck in 2014, TrickDilly made the move to four walls in 2017 serving up a unique casual food experience. Their chef, Troy, makes it his mission to start with delicious, fresh, quality ingredients, and build them into tricked-out taco combinations that will delight the most experienced taco fan. Their mission? To create your favorite taco you never expected!
Project Team
Lead: Mark Cloud
Account Exec: Tracey Young
Creative Director: Eric Huber
Web Design: Mistie Lain
Graphic Design: Mistie Lain
Video: Blk Elk Media
Photography: Whitney Scott
Content: Genet Jones
Editor: Jamie Smith
Development: Scarlett Isbell
Technology: Collin Condray
Situation
Moving from a food truck to a place with four walls, TrickDilly recognized the need for a more consistent brand, messaging, advertising, and imagery to reach more people and showcase their unique food.
Challenge
To ‘reboot’ the brand and digging into the personality and culture being built at TrickDilly. Keeping the fun and encouraging the daring to try something new was core focus to encourage a cohesive and vibrant brand.
Obstacles
Blue Zoo was brought in after the restaurant had already been designed and running for several months. Rather than try to strip away what had already been built, the team worked on incorporating elements that worked, colors that evoked a feeling, and a style that enhanced the parts of the brand that already worked.
Idea
Shifting from the tagline “Not your father’s tacos” to “Tricked Out Tacos” became the anchor for rebranding. “Crazy Fresh Ingredients” was a spin-off of language and idea for the gourmet tacos and their restaurant.
Tactics
Redesign of the logo that was stronger and easier to reproduce. A complete brand guide with fonts, elements, colors, and imagery was built. A photography shoot of not only the food and ingredients, but of how it all comes together, the restaurant elements, and people enjoying the food were created. A promotional video, in-store materials, advertising specialties, and a website were created in unison for consistency.
Results
- Brand recognition has drawn attention at their location and visitors express a great experience from the food and visual surroundings.
- Celebrating one-year at their store with giveaways and entertainment yielded a larger email list to market to in the future.
- Growth has been increasing steadily month-over-month
- Plans are going into place to being targeted advertising to keep growth steady.
We recently opened a restaurant and were looking for help in developing a marketable brand and identity. Blue Zoo Creative worked with us to develop our brand in a collaborative, open-minded, and timely process that brought results above what we were expecting. They delivered digital and print media that has given us the opportunity to take our restaurant concept to the next level. I would highly recommend them to anyone who is looking to improve upon or take the next step in their business.
Colby Terlip
