So you’ve chatted up your friends, and you’ve been networking like crazy, right? If you haven’t done so already, it’s time to dip your toes into the social media arena.

Postings_SocialSaturation3) Social Saturation

Entire businesses are set up to assist you in the area of social media. And what is social media exactly? These are online communities designed to connect people. It’s just like networking, but in the virtual world. AND…it can even be global.

Each social media venue has its advantages, disadvantages, and opportunities for additional revenue, specific demographics, and uses.

Some simple examples are the latest trendsetters:

  • Twitter
  • Facebook
  • LinkedIn
  • MySpace
  • Eventful

There are also specialized sites for various enthusiasts. Many artists and designers post their work on deviantart.com (not what it sounds like, I promise). They are able to show their work, give some away, and get commissions from others by using this forum.

Twitter and Facebook work in tandem together very well. Twitter is for short bursts of information (140 characters or less) and moves like a stream with information posts showing up often and to many. Facebook, meanwhile, has the ability to share links, photos, video, and long pieces of information. There is even a tool to let you automatically post each Facebook entry to your Twitter account.

How does this help your bottom line?

As in networking, your posts should be informative and begin to set you up as an expert in your field. About one in four posts should actually ask for something. The rest can be your own thoughts or experiences, links to relevant information backing up how much people can benefit from your service, and ‘freebies’ to help people. Then you say, “Who do you know that wants a website, hosting, and domain name today for less than $318? Use this code today for 20% savings. MonkeyDo1” (135 characters, by the way).

Social Saturation is a bit more complicated, but chances are you’re already doing some personal social networking. You can set up a Facebook Fan page for your business as well as a Twitter account and LinkdIn account. You’ll need to update several times a week, if not daily.
Here are some resources to get you going. Or contact Blue Zoo Websites co-owner, Collin Condray, our local Social Media Revolutionary to get you up and networking online.

• How to set up a Twitter account.
How to set up a Facebook account.

“People don’t believe what you tell them. They rarely believe what you show them. They often believe what their friends tell them. They always believe what they tell themselves.” – Seth Godin

Get out there and share your greatness!

Eric

Coming up next…
Part 4) Free Factoids
Part 5) Target Practice

Did you miss…
Part 1) Shout it!
Part 2) Power Networking