Give visitors easy access to the layout, content, and menu on your website. Try not to make your clients and visitors think too much. While a snazzy, clever and flashy website is cool, if your visitor can’t find what they’re looking for easily, you’ve lost them. For example, don’t simply put an image of a house for “Home.” Some people will ‘get it,’ others may take a while. Use both the image and word if you are really set on using that cool image. For menu items, stick with common terms:
- About (or About Us)
- Services (or Products)
- News (or Blog)
- Contact (or Contact Us)
Bonus Tip: Make the buttons orange on your page for the most important action. Statistically, it’s the most clicked on color!