The Power of Simplicity

The Power of Simplicity

There is beauty and power in simplicity. Jeff Hoffman wrote in INC magazine about the need for simplicity in company messages. He states that we are bombarded by so much information, that the way to pierce the noise is to be short, simple and very clear in your...
The ABCs of Great Value

The ABCs of Great Value

What are the ABCs of great value? The key to value is giving more than typical or expected. We may not have the lowest priced web services in town, but we aim to wow you with our value, service and integrated solutions. Our goal at Blue Zoo is to provide great...
The ABCs of Great Value

9 Tips for Effective Communication

Effective communication can help you succeed We get busy and may speak or write from haste, or worse, from reaction to something going on. You get to choose. Your choices will impact whether you succeed or fail The key is to be clear not only in your message, but in...
5 Tips for Managing Your Online Presence

5 Tips for Managing Your Online Presence

What the heck is online presence? Online presence is the process of how you present and market your brand online. The purpose is to find and engage a targeted audience to build traffic for your company. It combines web design, marketing, SEO, social media, blogging...
The ABCs of Great Value

The Tale of Your Business

What’s your tale? Social media articles continuously emphasize the need to engage and connect with your audience. This is because one of the most effective ways to sell your product is to engage your followers. But, you might ask, how can I do this? Easy:...
The ABCs of Great Value

Stories: Is Yours Working?

According to the latest research, our brains are wired for stories For millennia, humans have shared stories around the campfire, in caves, and now in social media and staff meetings. The problem is that when we use dull tired phrases, bullet points and repetition, we...