How to Optimize a Website Like a Pro

How to Optimize a Website Like a Pro

By Jon Trobaugh, SEO Consultant “How do I optimize my website for search engines?” The above is by far the most common question I am asked as an SEO consultant. To those outside the industry, it appears to be a question with a straight forward answer. But in reality,...
Content Blog #3: Invisible Content

Content Blog #3: Invisible Content

In our last post in our series on content, we discussed the surprising number of places content is “hiding” on your website. Today we’re going to address what we call “invisible content,” which is the content that hardly anyone thinks about, but that dramatically...
Content Blog #4: Blogs

Content Blog #4: Blogs

Now (finally, you’re probably thinking), on our fourth post in this series, we’re getting to what most people think of when they think of “web content”—blogging. This is not an exhaustive report. Blogging has been one of the most popular topics to write about over the...
Content Blog #2: What is Content?

Content Blog #2: What is Content?

Welcome to our second day of talking about content! Today we’re going to tackle an important but sometimes confusing question—what exactly is “content”? What exactly are we making a case for here? We think you’ll be surprised by just how much content includes. Let’s...