How to Optimize a Website Like a Pro

How to Optimize a Website Like a Pro

By Jon Trobaugh, SEO Consultant “How do I optimize my website for search engines?” The above is by far the most common question I am asked as an SEO consultant. To those outside the industry, it appears to be a question with a straight forward answer. But in reality,...
What Every Small Business Owner Should Know about SEO

What Every Small Business Owner Should Know about SEO

Search Engine Optimization (SEO) is often the most intimidating and confusing marketing activity for small business owners. But it doesn’t have to be. With a basic understanding of how search engines work and how they fit into the buying process, you can create a...
Don’t Feed the SEO!

Don’t Feed the SEO!

You’ve probably heard of SEO (Search Engine Optimization), and wondered, is that something I need to be doing for my website? Well, we’re here to tell you all the reasons why you should not feed the SEO! First, what if you did have your site optimized, and...
How to Win Friends and Influence Google

How to Win Friends and Influence Google

“Engagement” is a nebulous term referring to everything from social indicators to brand recognition to customer loyalty. In this post, when we say engagement, we mean the degree to which the design and content of your website are able to draw in and hook your...