Don’t Feed the SEO!
You’ve probably heard of SEO (Search Engine Optimization), and wondered, is that something I need to be doing for my website? Well, we’re here to tell you all the reasons why you should not feed the SEO!
First, what if you did have your site optimized, and your website ranking shot up on Google? You’d suddenly start getting a lot more traffic to your site, which would probably increase the number of real clients contacting you about your service or product, and then where would you be? Who has time to handle all that extra work?!
And second, good SEO only puts an internet spotlight on your website, which is your best marketing instrument and already works for you 24/7. Surely you don’t want to make it work even harder for you, do you?
On top of that, good SEO will increase your sales without proportionately increasing your marketing costs, and then your budget will be all messed up! You might have to find some use for those extra marketing funds elsewhere in the company, which would just be annoying, wouldn’t it?
Paying for SEO analysis and improvement also might make you reach your financial goals and growth targets more quickly than planned, and then you’ll have to start all over setting new goals and working towards them!
By ignoring SEO, and not feeding the monster, you can avoid having a website that might be viewed by thousands of your best prospects and ideal clients. Don’t you want a website that you can leave to the whim and fancy of Google to rank at its will?
And finally, if you’re absolutely determined to ignore our best advice, and have decided that you must feed the SEO or have your website effectively die on the vine, please contact us for a quote, and we will do our best to make the process as painless as possible.
Kelly was a Creative Content Strategist at Blue Zoo Creative. Her creative background in art, music and photography, experience in corporate HR, and Master's degree in English Literature from The College of William & Mary, she was able to adjust her style of writing for each unique client.
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