Getting Started with WordPress SEO

Getting Started with WordPress SEO

Are you wondering where to start with SEO? Search Engine Optimization (SEO) is a wild world with a constantly changing landscape. Trends change, algorithms come and go and it can be hard to know the best solutions. The good news is that WordPress is a very SEO...
Essential Google Analytics Metrics – Part 3

Essential Google Analytics Metrics – Part 3

Google Analytics is a must have step in building your online presence. As mentioned in my previous posts on Google Analytics Metrics (part 1, part 2), there are many metrics that you can use to track your online results. Analytics uses data to find patterns, measure...
Google Analytics Metrics-Part 2

Google Analytics Metrics-Part 2

As mentioned in my previous post, Google Analytics is a must have tool that Blue Zoo installs on every site we build. With so much information available about metrics, it can be confusing to know what is important to measure and track. Here are my tips on using Google...
10 Ways to Optimize Your Website for Sales

10 Ways to Optimize Your Website for Sales

Besides great visuals, you need to make your website easy to use. Good web design includes not only visual aspects, but features to make using your site easy for people. You want the layout, navigation and function to all support ease of use by website visitors,...
Where Do My Website Visitors Come From?

Where Do My Website Visitors Come From?

Increasing website traffic is a common goal of most website owners, but to do so, you have to know how visitors get to your site. There are four main sources for website visitors: organic search, paid search, direct, and referral.  Organic search and paid search is...
8 Tips for Increasing Traffic on New Blogs

8 Tips for Increasing Traffic on New Blogs

Starting a new blog can seem difficult or even overwhelming.  Most of us are busy with other things in our business and personal life. I know it’s been a challenge for me to balance my writing for Blue Zoo, myself and clients! But remember that blogging is a...