Clients and customers will know if your marketing is out of date. Do you?
Old school marketing was focused on creating a product message and then blasting it loudly and often at your target audience. With the rise of the internet, abundant information and social media, today’s marketing is more of a conversation between companies and potential customers.
The more that a company listens and responds, the better chance they have of creating something that people really want. Listen to your audience. Find out where they hang out, online or offline. They might be on Twitter, Facebook, LinkedIn or evenyour local restaurant. Listen, ask questions, take surveys and respond to comments.
You need to create an open, two way dialog with your audience. Then create your new product and marketing message. This is the best way to keep your marketing fresh and relavent.