What’s the first thing fans see when they visit your Facebook page? If you answered “cover image” you’re correct! This area can be used to inspire, entertain, and connect with your audience. An unique image that incorporates your brands vision and mission helps fans learn about your company and what you represent. Make sure that the colors, wording, and layout is consistent with your profile picture and the company objectives. Each image should have a “wow” factor that engages your audience to learn more about your brand. Make sure to change the photo frequently to motivate fans return to your page in order to see what’s new.