Fonts. Colors. Images. Words.
Everything communicates when it comes to your website, your marketing, and your brand.
A set of type of one particular face and size.
The font you use sets the tone of your business.
- Sans serif fonts (like Helvetica and Gill Sans) evoke a more modern organization
- Serif fonts (like Times and Garamond) evoke more traditional feelings by readers
- Display fonts are great for headlines, page titles, and sub-headlines and can immediately set a formal or whimsical tone
- Handwriting fonts should be used sparingly and for headlines, page titles, and sub-headlines as well.
There are hundreds and thousands of classic and modern fonts to allow you to stand out and create a unique ‘voice’ for all your communications.
Stay tuned for another three tips on how “Everything Communicates.”