One of the common complaints that we hear about social media is that “I don’t have time for it.”

Here are a couple of tips to help you simplify your social media. 

First, you probably already read many articles about your industry. A quick way to generate content is to post a link to the article you read and then comment on it, however briefly. The comments can be a lengthy critique of the article, or they can be a short question or summary that you post along with the article title and link. They can be as simple as “Great article!” “Check this out,” or “Make sure you look at paragraph 3.” This is a quick way to show people who are viewing your profile that you are staying on top of things and can be trusted professionally.

Next, get some good tools to help monitor your social networks. TweetDeck and Hootsuite are two desktop applications that let you monitor multiple social networks in one place. Hootsuite and TweetDeck sort the online conversation in to continuously updated columns that let you see the social conversation in one convenient view. They save you a lot of time over switching between Facebook, Twitter, and other social media networks.

Now that you know a way to save time, go post something interesting!