We’ve all heard these words, but how many of us forget to make the customer our top priority when we get busy, stressed or excited about promoting our latest product or service. If customers aren’t king in your business, then you might need to rethink your strategy.
Pam Moore of The Marketing Nutz, put it very clearly in a recent post on Key takeaways from the IBM Summit. In her words,
The most important officer in your company is your customer. If you don’t know them, you better get to know them, fast. What do they want, like, need and want you to do? How can you help them solve problems? Why should they give you the time of day?
She has just given you the keys to the kingdom of success in business. Use them wisely.