“Be ‘hearty in your approbation and lavish in your praise’ and people will cherish your words and treasure them.”- Dale Carnegie

Appreciation not FlatteryDo you know the difference between flattery and appreciation?

As human beings, we are prone to recognize flattery by its insincere, superficial or shallow nature. Flattery rings untrue and can’t build anything of value.

On the other hand, appreciation can be a way of building strong relationships based on sincerity. In his classic book, How to Win Friends and Influence People, Carnegie reminds us how to appreciate with Emerson’s quote, “Every man I meet is my superior in some way. In that I learn from him.” By looking for the good in others, appreciation comes sincerely and with ease. Let your friends, family, business partners, and clients know the difference they have made in your life. They will recognize your sincerity, benefiting both of you.

Appreciation can expressed in many ways, including social media. By showing appreciation for your clients in posts, you not only boost their mood, but more importantly, demonstrate how much you enjoy and value your customers. This can increase your social media traffic, business and team moral.

So go ahead, tell someone how much you appreciate them today.