Articles
Where Do My Website Visitors Come From?
Increasing website traffic is a common goal of most website owners, but to do so, you have to know how visitors get to your site. There are four main sources for website visitors: organic search, paid search, direct, and referral. Organic search and paid search is...
Choosing Project Management Software
Choosing project management software to use for your company can be difficult. With such a wide variety of software, picking one can seem like a daunting task. How will you know if it includes everything you need? Can you afford it? Will it work like you need it to?...
Blue Zoo Creative Rebrands as Cerulean Blue Zoo Creative
Fayetteville, Arkansas - Blue Zoo Creative announced today that it is relaunching and rebranding itself as Cerulean Blue Zoo Creative in order to help clients and the community at large understand the specific blue hue they currently use. Co-owner and Chief Creative...
Thriving with Dr. Shona Palmer
We learned a lot about thriving by working with Dr. Shona Palmer. Dr. Palmer cares about people and helping them to thrive. She treated our team with the same respect and care that she does her clients. She wanted a new website that would support her mission to help...
8 Tips for Increasing Traffic on New Blogs
Starting a new blog can seem difficult or even overwhelming. Most of us are busy with other things in our business and personal life. I know it's been a challenge for me to balance my writing for Blue Zoo, myself and clients! But remember that blogging is a great way...
Introduction to WordPress Chamber Presentation
Last week I was invited by the Arkansas Small Business and Technology Development Center to give a talk on WordPress at the Fayetteville Chamber of Commerce. WordPress is a content management system that we use on almost every project at Blue Zoo Creative. We love it...
Stick to Your Creative Process
Having a creative process with clear priorities is essential in reaching the best solution for your client. For a design team, a good process is the way to reduce wasted time, money and energy. As a web designer, I see the way our team works together to realize our...
Social Networks: For the Social or the Shy?
According to Veronica Parker, MTF, at Sure Haven Treatment Center, 30-50% of the general population have a shy, introverted personality. I can relate. At one point in my life, I suffered from anxiety when it came to socializing at school, work, and even recreational...
Stories: Is Yours Working?
- Updated April 2015 - According to the latest research, our brains are wired for stories. For millennium, humans have shared stories around the campfire, in caves, and now in social media and staff meetings. The problem is when we use dull tired phrases, bullet...