Beautiful You, in business for over 12 years, was ready for a brand refresh and an expansion into education and training both locally and nationally. While one of the co-founders of Blue Zoo had worked on the original brand, moving from an upscale service for older clientele to a brand that resonated with both younger and older clients looking to shorten the time when it came to cosmetics application. Additionally, training became a larger part of the business and an Academy was created and branded.

In addition to the branding, Blue Zoo created a new streamlined website to replace the existing one to both bring the capabilities of current technology and functionality for visitors.