Lead: Mark Cloud
Account Exec: Tracey Young
Creative Direction: Eric Huber
Web Design: Jeromy Price
Photography: James Keltner
Video: Intercut Productions
Content: Gretchen Frederich
Editor: Jamie Smith
Development: Scarlett Isbell
Technology: Collin Condray
Owner, Matt Phillips, had a great product that needed a story.
Already field tested, he was ready to reach a broader market and a team was assembled to not only come up with a name, tagline, and story, but the entire brand. After digging in and listening to story after story of the wonders his odor eliminating product was a part of, we realized that this was no ordinary odor banning product.
No. Not only was it capable of taking care of odors in as little as one treatment and 15 minutes, but it also allowed a vehicle, boat, athletic apparel, and even carpets to be part of a remembered event or trip. Thus, Fresh15™ was born as well as the tagline, “Memories should linger, not odors.”
Photo shoots, graphic design, and video tutorials all work alongside the e-commerce website (available for retail and wholesalers) and social media channels to share the story and the amazing product we all tested for ourselves. As one of the videographers said during recording, “What kind of voodoo magic is this?”
See how we put the entire process together in a downloadable PDF for those with a great idea in search of a story below.