Account Exec: Tracey Young
Web Design: Eric Huber
Editor: Tracey Young
Development: Scarlett Isbell
Technology: Collin Condray
When it comes to getting clients to really connect with your brand and products, there’s marketing and then there is ENGAGEMENT MARKETING.
With a philosophy with roots based in Walt Disney World’s Internship Program, founder Rebecca Bauwens has made the ‘magic’ of connecting to people’s emotions a core aspect of her campaigns and business.
“Disney gave me the passion and skill set to live my happily ever after. And, side note, they were right. It is magic.” Bauwens shares on her website.
The synergy with Blue Zoo Creative’s approach to making our clients a central part of their own client’s story and Will Work for Chocolate’s idea of having a client’s brand be the hero so that their product solves a consumer’s problem made this a great collaboration.
Starting with the clever business name that always brings a smile and often a laugh to whoever hears it, we teamed up to show Rebecca’s personal vision as seen through the clients she serves. We went with a primary palette + chocolate brown (of course). The ‘Disney-esque’ typography, illustrative imagery, and bold swaths of color encourage visitors to know they’ve landed at a company website that is ready to help make them stand out and reach their own clients.
“Engagement marketing comes into play by putting the right message in front of the right person at the right time and in the right place.”