The Power of Simplicity

The Power of Simplicity

There is beauty and power in simplicity. Jeff Hoffman wrote in INC magazine about the need for simplicity in company messages. He states that we are bombarded by so much information, that the way to pierce the noise is to be short, simple and very clear in...
How to Rock Your Brand

How to Rock Your Brand

Branding in the digital age is more important than ever. Creating a successful business is similar to creating a popular band. You must have a great sound (product), promotion, and performance (results and benefits). Mix in skill, lots of practice and enthusiasm to...
9 Tips for Effective Communication

9 Tips for Effective Communication

Effective communication can help you succeed We get busy and may speak or write from haste, or worse, from reaction to something going on. You get to choose. Your choices will impact whether you succeed or fail The key is to be clear not only in your message, but in...
Is Your Content Sexy?

Is Your Content Sexy?

The sexy theme is fun and catches our attention, which are 2 key ingredients when creating great content. OK, it doesn’t have to be smoking hot sexy, but do your best to create great content. Creating a plan for your content marketing is the first step. This is...