Many people have an aversion to spiders, myself included. Maybe it’s memories, in our ancient lizard brain, of being bitten by poisonous spiders. Interestingly, many native american traditions consider the spider to be a positive sign for creativity and the web of life.
Which brings us to the internet, web, and the amazing amount of information that can be found online. Spiders are software programs that crawl the internet “looking” for content from sites and adding it to index databases.
These spiders are friendly and the key to your web success.
You want to make friends with these spiders, which means learning how to get your content found by the spiders crawling around the internet. Before search engines can tell your customer where to find what they want (your website if you have done well with your SEO), the content must be found and indexed by the spiders.
Spiders crawl from one site to another by links from one page to another. Inbound links from other sites back to your website are very important. They are considered good “food” for the spiders to find and feed. The more times these spiders find inbound links, the more they will visit your site. This is part of what creates a top ranked site that makes it to page one of Google search. Google has an army of friendly spiders looking for “good” content to index on their vast listings.
What constitutes “good” is changing and evolving, but it relates to content that is popular and being searched for by many people.
You can also submit your website URL to search sites like Google, Yahoo, Bing and directories. It’s a good idea to submit your site to human edited directories like Yahoo. This also helps make your site more visible to the search engines.
The practice of search engine optimization, SEO, is critical to your business success. There are many great resources on the web to learn about SEO. Good website design includes design features, structure, programming and links to optimize your site for the search engines. Blue Zoo does this automatically with every website that we design. We can also provide your business with advanced research, SEO and link building for your website.
SEO is a complex and constantly evolving field, like the recent Panda and Penguin updates from Google.
Thankfully, we have an in-house expert, Collin Condray, who keeps us current. SEO is critical to your website and business success. If you don’t have the time, then it is important to hire a person or company who is keeping up with the changes in search. Google search is evolving to include more weight from social media and quality content on websites, like on a company blog.
Your website and blog need to include content and keywords relevant to your business niche. You can research the top keywords for your product or services. Then these words need to be included in your website and blog content. This is the reason more businesses are turning to blogs as a way to provide quality content to both their prospective customers and the search engines. They target their customers with content that address the top problems, solutions and words that people are searching for in their niche.
Like any skill, it takes time and effort to develop your SEO. If you would like to learn more about creating sexy content, read this blog.
Or contact team Blue Zoo, to talk about how we can help your business with SEO.