From Ekaterina Walter, social innovator at Intel, in a recent blog. facebook for business

“We get too hung up sometimes on the definition of B2B or B2C. The reality is that on Facebook we are people connecting with people. Facebook is an opportunity for us to connect on a personal level and through that to humanize our brand.”

The key is to serve your customers and target audience the best content  in various ways.

Offer valuable content, entertaining programs and services, and compelling images because people love visuals. Share fun questions, personal photos and info, trivia, custom images, videos, and topical themes. And always address questions, comments and concerns that your customers and fans have.

Per Social Media Examiner, to effectively use Facebook for business outreach, we need to:

  1. Build a loyal fan base
  2. Share engaging content
  3. Capture leads
  4. Make it fun and personal
  5. Amplify with ads to reach your target audience

To my way of thinking, it starts with great content. So get cooking on that clever (and useful) copy!