Articles
The Tale of Your Business
- Updated April 2015 - What's your tale? Social media articles continuously emphasize the need to engage and connect with your audience. This is because one of the most effective ways to sell your product is to engage your followers. But, you might ask, how can I do...
Using Facebook for Business
From Ekaterina Walter, social innovator at Intel, in a recent blog. "We get too hung up sometimes on the definition of B2B or B2C. The reality is that on Facebook we are people connecting with people. Facebook is an opportunity for us to connect on a personal...
Search Engine Optimization for Your Website
Search engine optimization (SEO) is very important for attracting new visitors to your site. The way search engines rank your site has changed dramatically over the past few years. If you set your site up more than a couple of years ago with SEO in mind, you might be...
Holiday Cheer!
Did you know there is a beer called Holiday Cheer? While we aren't necessarily recommending beer as the best path to Holiday Cheer, it is certainly one way! Team Blue Zoo is on a roll for 2012 and we are happy to celebrate our success. Thank You. First we grew from...
Everything Communicates: Words.
Fonts. Colors. Images. Words. Everything communicates when it comes to your website, your marketing and your brand. word: A single distinct meaningful element of speech or writing, used with others (or...
Houndstooth Breaks Out in Celebration
Houndstooth Clothing Co. recently celebrated "20 Years of All American Originals". I was lucky to attend their festive party. There was an abundance of good cheer, friendly people, spicy food and even free t-shirts. Thanks Houndstooth! Jenny Pillar at Houndstooth...
Management versus Leadership
The difference between managing a team and leading a team is empowerment. When leading, your team is empowered to do the work because they want to. Give your team the proper tools to achieve their tasks and the goals required, and they will feel empowered. Mix in...
The Power of Simplicity
- Updated April 2015 - There is beauty and power in simplicity. Jeff Hoffman wrote in INC magazine about the need for simplicity in company messages. He states that we are bombarded by so much information, that the way to pierce the noise is to be short, simple and...
Appreciation not Flattery
"Be 'hearty in your approbation and lavish in your praise' and people will cherish your words and treasure them."- Dale Carnegie Do you know the difference between flattery and appreciation? As human beings, we are prone to recognize flattery by its insincere,...