Tracking for Success

  They may not be exciting, but analytics are crucial when setting up an e-commerce site. At the minimum, you should set up Google Analytics on your site to see where the majority of your traffic is coming from and what items on your site people are looking at...
Marketing with Social Media

Marketing with Social Media

Social media can be a great way to capture new business leads and establish your credibility. A quick way to do this is to head over to search.twitter.com and look for the “advanced search” option. If you’re a local company, make sure that you put in the location...
Social Media Made Easy

Social Media Made Easy

One of the common complaints that we hear about social media is that “I don’t have time for it.” Here are a couple of tips to help you simplify your social media.  First, you probably already read many articles about your industry. A quick way to...
Using Ads to Boost Your Business

Using Ads to Boost Your Business

Here are some tips for using ads to boost your business. One way to get your site noticed and get new site visitors is through the use of Facebook Ads and Google Ads. Facebook ads are displayed in the right column of Facebook and can be targeted to a specific...