by Emalie Cockrell | Nov 21, 2017 | Branding, Marketing, Nonprofit
The Nonprofit Website Challenge The Nonprofit Website Challenge One of our core values at Blue Zoo is encouraging community and connection, and we prioritize working that out through creating branding for nonprofit organizations. We’ve worked with twelve different...
by Emalie Cockrell | Oct 26, 2017 | Marketing, Social Media
Five Reasons Why Your Business Needs a Social Media Marketing Strategy Now More Than Ever Five Reasons Why Your Business Needs a Social Media Marketing Strategy Now More Than Ever Did you know that 1.13 billion people log on to Facebook every day? Or that YouTube...
by Emalie Cockrell | Sep 24, 2017 | Content Marketing, SEO
Three Content Types You Should Never Gate Gated content, sometimes referred to as premium content or paywall content, is any collateral that requires a user to give personal information (email address, phone number, etc.) and/or pay a fee to access. Many website...
by Emalie Cockrell | Feb 15, 2017 | Content Marketing
Content Blog #3: Invisible Content Content Blog #3: Invisible Content In our last post in our series on content, we discussed the surprising number of places content is “hiding” on your website. Today we’re going to address what we call “invisible content,” which is...
by Emalie Cockrell | Jan 17, 2017 | Content Marketing, Social Media
Content Blog #5: Social Media Content Blog #5: Social Media Welcome to the fifth and final post of our content series! Our final topic is social media content and why it’s important to help your business. Social media, like blogging, is discussed constantly because of...