by Blue Zoo | Oct 12, 2017 | Content Marketing, SEO
How to Optimize a Website Like a Pro By Jon Trobaugh, SEO Consultant “How do I optimize my website for search engines?” The above is by far the most common question I am asked as an SEO consultant. To those outside the industry, it appears to be a question with a...
by Emalie Cockrell | Sep 24, 2017 | Content Marketing, SEO
Three Content Types You Should Never Gate Gated content, sometimes referred to as premium content or paywall content, is any collateral that requires a user to give personal information (email address, phone number, etc.) and/or pay a fee to access. Many website...
by Emalie Cockrell | Feb 15, 2017 | Content Marketing
Content Blog #3: Invisible Content Content Blog #3: Invisible Content In our last post in our series on content, we discussed the surprising number of places content is “hiding” on your website. Today we’re going to address what we call “invisible content,” which is...
by Emalie Cockrell | Jan 17, 2017 | Content Marketing, Social Media
Content Blog #5: Social Media Content Blog #5: Social Media Welcome to the fifth and final post of our content series! Our final topic is social media content and why it’s important to help your business. Social media, like blogging, is discussed constantly because of...
by Emalie Cockrell | Jan 17, 2017 | Content Marketing
Content Blog #4: Blogs Content Blog #4: Blogs Now (finally, you’re probably thinking), on our fourth post in this series, we’re getting to what most people think of when they think of “web content”—blogging. This is not an exhaustive report. Blogging has been one of...
by Emalie Cockrell | Jan 17, 2017 | Content Marketing
Content Blog #2: What is Content? Content Blog #2: What is Content? Welcome to our second day of talking about content! Today we’re going to tackle an important but sometimes confusing question—what exactly is “content”? What exactly are we making a case for here? We...
