by Blue Zoo | Nov 3, 2016 | SEO
What Every Small Business Owner Should Know about SEO What Every Small Business Owner Should Know about SEO Search Engine Optimization (SEO) is often the most intimidating and confusing marketing activity for small business owners. But it doesn’t have to be. With a...
by Blue Zoo | Jul 14, 2016 | Business, Education
The Blue Zoo Process: Part I Introduction In our next series of posts, our team will share with you our ten week process of delivering websites to our clients. While the information in this blog series is not comprehensive, it will give you an overall view of our...
by Blue Zoo | Dec 2, 2015 | Client Highlights
Client Spotlight: Burks ADR Client Spotlight: Burks ADR Blue Zoo has just completed the new website for Larry W. Burks, ADR. Mr. Burks offers alternative dispute resolution services, including mediation, arbitration and conflict management. Mr. Burks has extensive...
by Blue Zoo | Apr 28, 2015 | Marketing, Team Tips
The Power of Simplicity The Power of Simplicity There is beauty and power in simplicity. Jeff Hoffman wrote in INC magazine about the need for simplicity in company messages. He states that we are bombarded by so much information, that the way to pierce the noise is...
by Blue Zoo | Apr 28, 2015 | Lead Stories, Marketing
How to Rock Your Brand How to Rock Your Brand Branding in the digital age is more important than ever. Creating a successful business is similar to creating a popular band. You must have a great sound (product), promotion, and performance (results and benefits). Mix...