by Blue Zoo | Apr 28, 2015 | Marketing, Team Tips
The Power of Simplicity The Power of Simplicity There is beauty and power in simplicity. Jeff Hoffman wrote in INC magazine about the need for simplicity in company messages. He states that we are bombarded by so much information, that the way to pierce the noise is...
by Blue Zoo | Apr 28, 2015 | Lead Stories, Marketing
How to Rock Your Brand How to Rock Your Brand Branding in the digital age is more important than ever. Creating a successful business is similar to creating a popular band. You must have a great sound (product), promotion, and performance (results and benefits). Mix...
by Blue Zoo | Apr 27, 2015 | Marketing, Team Tips
9 Tips for Effective Communication 9 Tips for Effective Communication Effective communication can help you succeed We get busy and may speak or write from haste, or worse, from reaction to something going on. You get to choose. Your choices will impact whether you...
by Blue Zoo | Apr 27, 2015 | Marketing
Is Your Content Sexy? Is Your Content Sexy? The sexy theme is fun and catches our attention, which are 2 key ingredients when creating great content. OK, it doesn’t have to be smoking hot sexy, but do your best to create great content. Creating a plan for your...
by Eric | Apr 20, 2015 | Advertising, Education, Marketing
How To Create Advertising That Sells How To Create Advertising That Sells The “Father of Advertising” David Ogilvy, founder of Ogilvy & Mather, is one of the greats. In his advertisement/advertorial, “How to create advertising that sells,”...
by Blue Zoo | Apr 15, 2015 | Marketing, SEO, Team Tips
Google Hummingbird Gets Social, but Content Still King Google Hummingbird Gets Social, but Content Still King Google created a search algorithm update called Hummingbird. “Google has said content is king for years, and with long tail phrases and...
