Articles
The Nonprofit Website Challenge
One of our core values at Blue Zoo is encouraging community and connection, and we prioritize working that out through creating branding for nonprofit organizations. We’ve worked with twelve different nonprofits (and counting!) to create unique, effective digital...
Five Reasons Why Your Business Needs a Social Media Marketing Strategy Now More Than Ever
Did you know that 1.13 billion people log on to Facebook every day? Or that YouTube reaches more 18- to 49- year-olds a month than any U.S. cable network? You may find it hard to believe, but these impressive numbers are often not enough to convince small businesses...
How to Optimize a Website Like a Pro
By Jon Trobaugh, SEO Consultant “How do I optimize my website for search engines?” The above is by far the most common question I am asked as an SEO consultant. To those outside the industry, it appears to be a question with a straight forward answer. But in reality,...
Three Content Types You Should Never Gate
Gated content, sometimes referred to as premium content or paywall content, is any collateral that requires a user to give personal information (email address, phone number, etc.) and/or pay a fee to access. Many website owners, especially those in...
Content Blog #3: Invisible Content
In our last post in our series on content, we discussed the surprising number of places content is “hiding” on your website. Today we’re going to address what we call “invisible content,” which is the content that hardly anyone thinks about, but that dramatically...
Content Blog #5: Social Media
Welcome to the fifth and final post of our content series! Our final topic is social media content and why it’s important to help your business. Social media, like blogging, is discussed constantly because of the incredibly important position it rose to in the...
Content Blog #4: Blogs
Now (finally, you’re probably thinking), on our fourth post in this series, we’re getting to what most people think of when they think of “web content”—blogging. This is not an exhaustive report. Blogging has been one of the most popular topics to write about over the...
Content Blog #2: What is Content?
Welcome to our second day of talking about content! Today we’re going to tackle an important but sometimes confusing question—what exactly is “content”? What exactly are we making a case for here? We think you’ll be surprised by just how much content includes. Let’s...
Content Blog #1: Why Content?
What are your business goals this year? Have you reflected on how you would like to expand or improve? What more could you do to bring your vision to life? We’ll give you a hint—high quality content on your website will help you do all of these things. As a...
Blue Zoo Creative Relaunching as Creative Agency
PRESS RELEASENWA agency’s The Pride provides unique, effective staffing approachNovember 4, 2016 FAYETTEVILLEA Northwest Arkansas company is utilizing a unique staffing approach to relaunch as a full-service creative agency for all forms of visual communication.Blue...
What Every Small Business Owner Should Know about SEO
Search Engine Optimization (SEO) is often the most intimidating and confusing marketing activity for small business owners. But it doesn’t have to be. With a basic understanding of how search engines work and how they fit into the buying process, you can create a...
The Blue Zoo Process: Part 3 | Laying the Foundation
Sitemaps and Wireframes We know this is the riveting article for which you've been waiting! This is the part where we tell you about how we do all the work before we do the work. We compare it to the work done for building a house that an architect creates as well as...
The Blue Zoo Process: Part 2
Building the Team Introduction In our last post, we explained how core members of the Blue Zoo team work closely with you to discover your needs. The next step is for the Chief Culture Officer, Megan Tucker, to match your projects to our contractors. The Pride Members...
The Blue Zoo Process: Part I
Introduction In our next series of posts, our team will share with you our ten week process of delivering websites to our clients. While the information in this blog series is not comprehensive, it will give you an overall view of our approach. The first blog will be...
Collin on Social Media and Google Web analytics
Collin Condray recently gave a seminar on Social Media and Google web analytics at Cornerstone Bank in Eureka Springs. The seminar consisted of two parts, a background information part covering: Sources of analytics Explanations of definitions How web analytics and...