Articles
Google Hummingbird Gets Social, but Content Still King
Google created a search algorithm update called Hummingbird. "Google has said content is king for years, and with long tail phrases and conversational searching, authoritative content will continue to win." ~ Eric Ward, Search Engine Land Hummingbird is...
Client Spotlight: Mahco Outdoors
Blue Zoo Creative recently updated the online catalog for Mahco Outdoors. We had previously created a website for Singletree Printing Group, Inc., the parent company for Mahco, and they were pleased enough with our work that they wanted us to do their...
Web Analytics and Social Media Presentation
In February of this year, I gave an extensive seminar on web analytics and social media for the Small Business and Technology Development Center at the University of Arkansas. In particular, I discussed the pros and cons of Google Analytics, as well as the many...
Social Media Roundup for February
Blue Zoo has had a lot to share over the last two months, including our fun and inspirational Monday Motivational posts, plus announcements of new clients or the launch of completed websites, as well as a bit of other news, such as Collin's recent talk at the UofA and...
Don’t Feed the SEO!
You've probably heard of SEO (Search Engine Optimization), and wondered, is that something I need to be doing for my website? Well, we're here to tell you all the reasons why you should not feed the SEO! First, what if you did have your site optimized, and your...
Client Spotlight: Specialized Real Estate Group
Blue Zoo recently had the pleasure of working with Specialized Real Estate Group to bring them a new, cutting-edge design for their company website. Specialized, an exceptional real estate development and property management company, is an award-winning leader in LEED...
Social Media Round-Up for November
Blue Zoo Creative truly enjoys inspiring our friends, colleagues and clients by providing useful tips and links to interesting websites, as well as sharing thought-provoking quotes via our social media channels! Here is a Social Media Round-Up of our ‘top ten’ most...
Create Content That Converts
If you want to create content that converts, then you have to understand the psychology of why people buy and the techniques used online to help them convert. Effective content will tell your readers what your company has to offer, why your company is better than your...
The Hidden Costs of a ‘Free’ Website
There are a lot of so-called ‘free’ website hosting companies out there touting their services. The truth is, a website hosting business costs money. So how are these companies able to offer free websites? Because they are making money from it, one way or another....
Web Analytics and Social Media Seminar Recap
In February and March of this year, I gave a couple of extensive seminars on web analytics and social media for the Small Business and Technology Development Center at the University of Arkansas. Here are the decks that I gave there: Blue Zoo Creative Web and...
It’s 2014. Did You Update Your Website Today?
If you have a storefront, office, or even a place to live, do you leave everything the same there each day? Probably not. At home you have dishes, laundry and probably need to replace the toilet paper or you’ll find yourself in a terrible situation. At your office,...
12 Compelling Reasons Why You Should Start Managing a Virtual Team
Ever wonder why Skype, Google Drive, and Dropbox and other tools for project collaboration are gaining popularity today? With the increasing competence in the field of professional services, professionals realize their need to create arrangements that will allow them...
Shrink Your Photos for Faster Websites Using PicMonkey
Have you ever tried to stuff an elephant into a box? Me neither, but I think it would be difficult. Have you ever uploaded a photo to WordPress (or anywhere online) and noticed it looked funny? Maybe squished, stretched, jagged, cropped or blurry? Me too! The main...
2014: The Media are the Message
Communication theory rock star Marshall McLuhan said, "The medium is the message," half a century ago. A simple translation of McLuhan's pronouncement is that content, its substance and interpretation, is dependant on its method of delivery. It would be hard to...
You’ve Got to Be HUNGRY! for Success
As we wind down 2013 and prepare for 2014, mixed feelings may wash over us: Did we accomplish our goals for 2013? Did we fulfill our passions? Did we make a difference? What will we do in 2014? While many say, "Don't wait for the New Year to start to begin something,"...