How to Create Better Copy

How to Create Better Copy

Good copy is the key to your content marketing success.  Here is how to create better copy. You probably know that you need good content to attract more visitors to your website, but did you know that your content needs to target both your customers and the search...

How to Pick A Domain Name

There are two broad tactics on how to pick a domain name. The first approach is you use a name that has one of the keywords that you’re targeting. For example, if you sold widgets, you might try to register buywidgets.com, qualitywidgets.com or nwawidgets.com as...

Everything Communicates: Color

Fonts. Colors. Images. Words.  Everything communicates when it comes to your website, your marketing and your brand. color: the quality of an object with respect to light reflected by the object, usually determined visually by hue, saturation and brightness of the...

Tracking for Success

  They may not be exciting, but analytics are crucial when setting up an e-commerce site. At the minimum, you should set up Google Analytics on your site to see where the majority of your traffic is coming from and what items on your site people are looking at...

Is Time Your Friend?

Is time your friend? Time it can be a project manager’s worst enemy or best friend. I’ve found that how I prioritize my time has a huge impact on what I can accomplish in a day. Before learning to set priorities, I was always be one  step or email behind...

Let Your Customers Help You Win

Have you ever launched a new product that fizzled rather than sizzled?  Every company wants a big response when launching a new product. One great way to increase the likelihood of success is to ask your fans and customers what they want. Whether you have physical or...