Articles
Blogging Brighter with WordCamp
Blog Brighter was the tag line for WordCamp Fayetteville 2013. As Blue Zoo's in house blogger and content specialist, you know I was going to attend! I definitely have the writing fever and WordCamp Fayetteville 2013 helped me scratch it. I met lots of great people...
Saving Money with WordPress
What if I told you that your business could save big money by making a small investment now? The time required would be minimal and the savings could be in the hundreds of thousands of dollars. What if I told you that it begins with your website? If you have a static...
Are You Keeping up with Digital Marketing?
Sometimes it seems like marketing is changing at the speed of light! Blogging, social media, digital marketing, outposts, hubs, email marketing, inbound, outbound.... Just keeping up with the latest buzz words and trends is a full time job. To actually plan and...
Essential Google Analytics Metrics – Part 3
Google Analytics is a must have step in building your online presence. As mentioned in my previous posts on Google Analytics Metrics (part 1, part 2), there are many metrics that you can use to track your online results. Analytics uses data to find patterns, measure...
5 Tips for Managing Your Online Presence
- Updated April 2015 - What the heck is online presence? Online presence is the process of how you present and market your brand online. The purpose is to find and engage a targeted audience to build traffic for your company. It combines web design, marketing, SEO,...
Simmons- Leader of the Pack
Let's give a big shout out to our latest client, Stacy Cadieux of Simmons. They lead the pack in the chaotic world of pets and vets! We are proud of our results for this project, but more importantly, our client is happy with the results. Read Stacey's testimonial on...
Ride the Social Train to Success with Plugins
Integrating the right plugins can supercharge your social media and online success. Plugins can increase your content engagement, brand awareness, social sharing and website ranking in Google search. Are you ready to jump on the social train and convert more of your...
Value Your Color Values!
Do you know your color values? Unless you are a designer who deals with printing, you might not know the difference between RGB, CMYK and hex color values. If you aren't a designer at all and you don't know the difference, don't feel bad – not even all...
The Rules of Engagement for Online
Did you know that there are rules of engagement for online? Pop language calls these rules netiquette. a mashup of network and etiquette. According to Wikipedia, netiquette is the conduct that is socially acceptable in an online or digital situation. Most of my daily...
Tired of Failing? Stoke Your Dreams With These 3 Steps
Are you tired of failing? If you’ve chosen the path of being an entrepreneur, then there is something within you burning to get out. You have talents and skills within you that are sparking and glowing like coals in a fire. But maybe things just haven't worked out. Or...
Creating a Social Media Strategy that Sells
Recently, Collin gave a talk at BNI on social media strategy. Many people share, "talk", post and comment on social media sites. Posting is good, listening is better, and selling is best. If you want to sell more, then you need a plan. Creating a social media strategy...
Finding the Right Images for Your Website
Choosing images for your website can be more complicated than expected. As easy as things have gotten in the touchscreen age, getting the right images in the right format takes some thought and virtual elbow grease. Here are 5 steps for finding the right images for...
Power to the Portfolio!
Have you seen our portfolio lately? We've updated our portfolio with over 70 designs for you to admire. Power to the portfolio! For the last two years, we've been so busy building websites and campaigns for clients that we didn't update our portfolio. You know the...
Google Analytics Metrics-Part 2
As mentioned in my previous post, Google Analytics is a must have tool that Blue Zoo installs on every site we build. With so much information available about metrics, it can be confusing to know what is important to measure and track. Here are my tips on using Google...
10 Ways to Optimize Your Website for Sales
Besides great visuals, you need to make your website easy to use. Good web design includes not only visual aspects, but features to make using your site easy for people. You want the layout, navigation and function to all support ease of use by website visitors,...