Let Your Customers Help You Win

Have you ever launched a new product that fizzled rather than sizzled?  Every company wants a big response when launching a new product. One great way to increase the likelihood of success is to ask your fans and customers what they want. Whether you have physical or...

Conversations for Success

Relationships and communication are the keys to your success. Success starts with conversations with your customers and prospects to learn about them. Pam Moore of The Marketing Nutz wrote a post called Smarter Conversations. In it, she gave five great tips for...
Is Your Marketing Out of Date?

Is Your Marketing Out of Date?

Clients and customers will know if your marketing is out of date. Do you? Old school marketing was focused on creating a product message and then blasting it loudly and often at your target audience. With the rise of the internet, abundant information and social...

Is Your Content Sexy?

– Updated April 2015 – The sexy theme is fun and catches our attention, which are 2 key ingredients when creating great content. OK, it doesn’t have to be smoking hot sexy, but do your best to create great content. Creating a plan for your content...

Naked Marketing

Marketing is a conscious effort to discover & communicate the place where your customer’s acute needs & deepest desires meet your greatest strengths.~ Tara Gentile The idea of Naked Marketing seems to be buzzing the web lately, thanks in part to Danny...