Articles
Social Media Round-Up for November
Blue Zoo Creative truly enjoys inspiring our friends, colleagues and clients by providing useful tips and links to interesting websites, as well as sharing thought-provoking quotes via our social media channels! Here is a Social Media Round-Up of our ‘top ten’ most...
Create Content That Converts
If you want to create content that converts, then you have to understand the psychology of why people buy and the techniques used online to help them convert. Effective content will tell your readers what your company has to offer, why your company is better than your...
The Hidden Costs of a ‘Free’ Website
There are a lot of so-called ‘free’ website hosting companies out there touting their services. The truth is, a website hosting business costs money. So how are these companies able to offer free websites? Because they are making money from it, one way or another....
Web Analytics and Social Media Seminar Recap
In February and March of this year, I gave a couple of extensive seminars on web analytics and social media for the Small Business and Technology Development Center at the University of Arkansas. Here are the decks that I gave there: Blue Zoo Creative Web and...
It’s 2014. Did You Update Your Website Today?
If you have a storefront, office, or even a place to live, do you leave everything the same there each day? Probably not. At home you have dishes, laundry and probably need to replace the toilet paper or you’ll find yourself in a terrible situation. At your office,...
12 Compelling Reasons Why You Should Start Managing a Virtual Team
Ever wonder why Skype, Google Drive, and Dropbox and other tools for project collaboration are gaining popularity today? With the increasing competence in the field of professional services, professionals realize their need to create arrangements that will allow them...
Shrink Your Photos for Faster Websites Using PicMonkey
Have you ever tried to stuff an elephant into a box? Me neither, but I think it would be difficult. Have you ever uploaded a photo to WordPress (or anywhere online) and noticed it looked funny? Maybe squished, stretched, jagged, cropped or blurry? Me too! The main...
2014: The Media are the Message
Communication theory rock star Marshall McLuhan said, "The medium is the message," half a century ago. A simple translation of McLuhan's pronouncement is that content, its substance and interpretation, is dependant on its method of delivery. It would be hard to...
You’ve Got to Be HUNGRY! for Success
As we wind down 2013 and prepare for 2014, mixed feelings may wash over us: Did we accomplish our goals for 2013? Did we fulfill our passions? Did we make a difference? What will we do in 2014? While many say, "Don't wait for the New Year to start to begin something,"...