Articles
12 Compelling Reasons Why You Should Start Managing a Virtual Team
Ever wonder why Skype, Google Drive, and Dropbox and other tools for project collaboration are gaining popularity today? With the increasing competence in the field of professional services, professionals realize their need to create arrangements that will allow them...
Shrink Your Photos for Faster Websites Using PicMonkey
Have you ever tried to stuff an elephant into a box? Me neither, but I think it would be difficult. Have you ever uploaded a photo to WordPress (or anywhere online) and noticed it looked funny? Maybe squished, stretched, jagged, cropped or blurry? Me too! The main...
2014: The Media are the Message
Communication theory rock star Marshall McLuhan said, "The medium is the message," half a century ago. A simple translation of McLuhan's pronouncement is that content, its substance and interpretation, is dependant on its method of delivery. It would be hard to...
You’ve Got to Be HUNGRY! for Success
As we wind down 2013 and prepare for 2014, mixed feelings may wash over us: Did we accomplish our goals for 2013? Did we fulfill our passions? Did we make a difference? What will we do in 2014? While many say, "Don't wait for the New Year to start to begin something,"...
Catch the Content Crusade for 2014
Do you know what's hot and trending for 2014? Content, and it's still king! Join the content crusade. I might sound like a broken record by telling you "Content is King!" post after post, but content really is key to your long term success online. According to...
Top Social Media Trends for 2014
As we anticipate the drop of the ball in Time Square on New Year’s Eve, we start to make our list of resolutions, goals and wishes for 2014. As business owners, or anyone who works in Social Media Marketing, we need to look at what trends will rise and fall, and...
Kieklak Law Gets Focused Online
We're grateful to have helped Kieklak Law Firm get focused online. This project was a complete makeover for their online presence. Ken and Michelle came to Blue Zoo knowing they needed an update, but not clear on what they wanted. We helped them get focused...
7 Tips for using Google+
Have you been ignoring Google+? It's easy to do. Facebook, Linkedin and Twitter are much more accepted and used by the average person. And between social media, content, email and traditional marketing, let alone running your business, who has time to learn another...
How to Win Friends and Influence Google
“Engagement” is a nebulous term referring to everything from social indicators to brand recognition to customer loyalty. In this post, when we say engagement, we mean the degree to which the design and content of your website are able to draw in and hook your...