Articles
Choosing Project Management Software
Choosing project management software to use for your company can be difficult. With such a wide variety of software, picking one can seem like a daunting task. How will you know if it includes everything you need? Can you afford it? Will it work like you need it to?...
Blue Zoo Creative Rebrands as Cerulean Blue Zoo Creative
Fayetteville, Arkansas - Blue Zoo Creative announced today that it is relaunching and rebranding itself as Cerulean Blue Zoo Creative in order to help clients and the community at large understand the specific blue hue they currently use. Co-owner and Chief Creative...
Thriving with Dr. Shona Palmer
We learned a lot about thriving by working with Dr. Shona Palmer. Dr. Palmer cares about people and helping them to thrive. She treated our team with the same respect and care that she does her clients. She wanted a new website that would support her mission to help...
8 Tips for Increasing Traffic on New Blogs
Starting a new blog can seem difficult or even overwhelming. Most of us are busy with other things in our business and personal life. I know it's been a challenge for me to balance my writing for Blue Zoo, myself and clients! But remember that blogging is a great way...
Introduction to WordPress Chamber Presentation
Last week I was invited by the Arkansas Small Business and Technology Development Center to give a talk on WordPress at the Fayetteville Chamber of Commerce. WordPress is a content management system that we use on almost every project at Blue Zoo Creative. We love it...
Stick to Your Creative Process
Having a creative process with clear priorities is essential in reaching the best solution for your client. For a design team, a good process is the way to reduce wasted time, money and energy. As a web designer, I see the way our team works together to realize our...
Social Networks: For the Social or the Shy?
According to Veronica Parker, MTF, at Sure Haven Treatment Center, 30-50% of the general population have a shy, introverted personality. I can relate. At one point in my life, I suffered from anxiety when it came to socializing at school, work, and even recreational...
Stories: Is Yours Working?
- Updated April 2015 - According to the latest research, our brains are wired for stories. For millennium, humans have shared stories around the campfire, in caves, and now in social media and staff meetings. The problem is when we use dull tired phrases, bullet...
Off-Site Search Engine Optimization-Basics
In my previous post about on-site SEO, I discussed what you can do on your site to make it more attractive to search engines, but that is only half the story. The other key factor for SEO is what you can do off your website to get noticed by search engines. ...
The ABCs of Great Value
- Updated April 2015 - What are the ABCs of great value? The key to value is giving more than typical or expected. We may not have the lowest priced web services in town, but we aim to wow you with our value, service and integrated solutions. Our goal at Blue Zoo is...
Garden Delight
It has been a delight to work with our latest client, Dawn Denton. Our job is much easier when the client knows what they want and is responsive to our communication. This helps us keep the project moving forward and on track to meet the client's goals and needs. Dawn...
Focus for Success
I've been a life long learner; some in higher education and some in the school of hard knocks. Mostly, I’ve been blessed with opportunities. And while I’m no Dale Carnegie, I do feel wealthy in my life. Years ago, in my first business, I fell in with a group of...
How to create advertising that sells
- Updated April 2015 - The "Father of Advertising," David Ogilvy, and founder of Ogilvy & Mather is one of the greats. In this advertisement/advertorial, "How to create advertising that sells," you'll see tons of great ideas to help you in your business. Ogilvy is...
Gear up for Google+
- Updated April 2015 - Most of us use Google search, maybe even gmail or other services, but you might want to brush up on Google+. Google+ is a popular social media site Here are some key features and benefits for the new Google+. Integration of services with Gmail,...
Design as Creative Expression
Throughout history, artists have been using their creative talents to bring to light issues that might be seen as controversial in the world. Our collective mind is an expression of the human spirit, and we must always find and embrace new ways to release it. - Our...