Articles
How to create advertising that sells
- Updated April 2015 - The "Father of Advertising," David Ogilvy, and founder of Ogilvy & Mather is one of the greats. In this advertisement/advertorial, "How to create advertising that sells," you'll see tons of great ideas to help you in your business. Ogilvy is...
Gear up for Google+
- Updated April 2015 - Most of us use Google search, maybe even gmail or other services, but you might want to brush up on Google+. Google+ is a popular social media site Here are some key features and benefits for the new Google+. Integration of services with Gmail,...
Design as Creative Expression
Throughout history, artists have been using their creative talents to bring to light issues that might be seen as controversial in the world. Our collective mind is an expression of the human spirit, and we must always find and embrace new ways to release it. - Our...
Foundations for Success: Motivation
Motivation is an important factor that affects production levels in business. It is almost impossible to achieve goals without motivation. A highly motivated individual will soar through their career life with ease, reaping rewards both external and internal....
Kelley’s Creative Kingdom
If you like creativity, then you might want to meet one of Fayetteville's local talents; Kelley Wilks. She is a multi-talented creative who loves to share her passions and help others to create and thrive in their lives. Her business is a diverse mix of her many...
Price vs Value
Do you pay more attention to the price or the value of your goods and services? This is an old theme, but like most classics, it's still in style. Lately, we've been hearing a lot about people using "free websites", going offshore, or having a neighbor/ student do...
4 Tips for More Sales with Social Media
Leveraging promotions on social networks can increase fan engagement, sales, and publicity. There are many different types of promotions, but I'm going to discuss my 4 favorite ones: sweepstakes, deals/offers, contests, and multi-social network promos. Sweepstakes...
Design Beyond the Computer
Design is rapidly moving beyond the computer to a host of mobile devices. Advancements in the capabilities of mobile devices, e-readers and tablets are making it necessary for designers to learn the many evolving platforms that customers use to get information about a...
The Inspired Vision of Steven Kraghmann
When Steven Kraghmann, originally from Belgium, approached Blue Zoo Creative to translate his vision and passion and build an online presence, he already had a sense of awe and wonder for the world around. We quickly discovered that while anyone can take a picture,...
7 Tips for Effective Leadership
To be effective, leaders must use positive emotions to encourage, bond and inspire their team. I recently read an article by Deepak Chopra on using emotional skills to bond and lead your group, team or company. Popularized by the book of the same phrase, emotional...
Choosing the Right Keywords for SEO
- Updated April 2015 - Choosing the right keywords can make a big difference in your ability to rank high in search results. Not all keywords are effective in the world of SEO (search engine optimization). Some are more important than others. You might be...
Get Fit with YTFS
What are your health and fitness plans for the new year? Most of us make plans and resolutions to get healthy for the new year. But even if we're committed to the plan, we may not know how to reach our fitness goals. Lucky for us, the folks at YTFS know their fitness,...
Foundations for Success: Goals
Goals are a key factor in productivity and success. Highly-motivated individuals are willing to work hard, set and complete goals and be upbeat. All of these factors lead to an infectious attitude that positively influences others around them. Management can use goal...
Blogging to Better Relationships
- Updated April 2015 - Blogging is a great way to build better relationships while sharing valuable content. We've been working on creating better relationships and communication as keys to our business success. Let's explore how blogging can lead to better...
The Tale of Your Business
- Updated April 2015 - What's your tale? Social media articles continuously emphasize the need to engage and connect with your audience. This is because one of the most effective ways to sell your product is to engage your followers. But, you might ask, how can I do...