Articles
Everything Communicates: Words.
Fonts. Colors. Images. Words. Everything communicates when it comes to your website, your marketing and your brand. word: A single distinct meaningful element of speech or writing, used with others (or...
Houndstooth Breaks Out in Celebration
Houndstooth Clothing Co. recently celebrated "20 Years of All American Originals". I was lucky to attend their festive party. There was an abundance of good cheer, friendly people, spicy food and even free t-shirts. Thanks Houndstooth! Jenny Pillar at Houndstooth...
Management versus Leadership
The difference between managing a team and leading a team is empowerment. When leading, your team is empowered to do the work because they want to. Give your team the proper tools to achieve their tasks and the goals required, and they will feel empowered. Mix in...
The Power of Simplicity
- Updated April 2015 - There is beauty and power in simplicity. Jeff Hoffman wrote in INC magazine about the need for simplicity in company messages. He states that we are bombarded by so much information, that the way to pierce the noise is to be short, simple and...
Appreciation not Flattery
"Be 'hearty in your approbation and lavish in your praise' and people will cherish your words and treasure them."- Dale Carnegie Do you know the difference between flattery and appreciation? As human beings, we are prone to recognize flattery by its insincere,...
Senior Works, LLC
Senior Works, LLC is the latest client to join our family, thanks to a connection from Troy Brazile of Impact! Technologies. We enjoyed working with Joshua Kilgore and Camille LaGrossa of Senior Works. Team Zoo wanted to create a website that reflected the...
Is Your Management Style Effective?
A manager must wear many “hats” when it comes to interaction with team mates. One of your key roles is to motivate your team to produce their best work. Your management style can help or hurt a person or team's attitude. In my life I have worked with a variety of...
Everything Communicates: Images
Fonts. Colors. Images. Words. Everything communicates when it comes to your website, your marketing, and your brand. IMAGES When it comes to images on your website, or in your marketing in general, you need to take time to explore and think about all the elements...
Tis the Season To Give Thanks
Thanksgiving will be here before we know it. The holiday is meant to provide a time to celebrate love and appreciation for friends and family. We give thanks for the blessings bestowed on our life. What better way to show gratitude for those we love than to donate a...
Giving Thanks
According to Chris Brogan, new visitors need to feel served and appreciated when they show up to your site. Chris, CEO of Human Business Works, suggests that we need to be more personal in how we do business online. People are missing the human contact that we...
How to Create Better Copy
Good copy is the key to your content marketing success. Here is how to create better copy. You probably know that you need good content to attract more visitors to your website, but did you know that your content needs to target both your customers and the search...
How to Pick A Domain Name
There are two broad tactics on how to pick a domain name. The first approach is you use a name that has one of the keywords that you're targeting. For example, if you sold widgets, you might try to register buywidgets.com, qualitywidgets.com or nwawidgets.com as your...
Farm to Cup
Mountain Bird Coffee is our latest satisfied client. They wanted to upgrade their website with a bold new look that matched the quality and aesthetic of their coffee. If you don't know about Mountain Bird, you are missing some great coffee. Besides great taste, local...
Everything Communicates: Color
Fonts. Colors. Images. Words. Everything communicates when it comes to your website, your marketing and your brand. color: the quality of an object with respect to light reflected by the object, usually determined visually by hue, saturation and brightness of the...
Tracking for Success
They may not be exciting, but analytics are crucial when setting up an e-commerce site. At the minimum, you should set up Google Analytics on your site to see where the majority of your traffic is coming from and what items on your site people are looking at...