Articles
Essential Google Analytics Metrics -Part 4- Conversion
Site visitors are great, but what we really want is conversion to sales. Let's explore how Google Analytics can help to get better conversion with your e-commerce. You have an e-commerce site and you want to know how your visitors are reacting to your site. Maybe you...
Get on Track with Czap Health Care
Czap Health Care is on track to be your premier health care insurance provider. Mike Czapliskie has a big heart and cares about giving great value to his clients, just like we do at Blue Zoo. He has built his agency on the 4 cornerstones of great service,...
Kissing Cousins: Social Media and E-commerce
How are social media and e-commerce related? I'll get to that relationship, but first a little story. It’s the moment that everyone dreads. You’re out shopping for a new car, driving around the lot and BAM, you’ve been spotted! Here comes that slick salesman who is...
5 Benefits to Using WordPress
Maybe you are considering using WordPress, but you're not sure what it has to offer that other CMS programs don't. Or maybe you already use WordPress, but aren't sure if you're taking advantage of all the great features. This post will help you make the most of your...
Blogging Brighter with WordCamp
Blog Brighter was the tag line for WordCamp Fayetteville 2013. As Blue Zoo's in house blogger and content specialist, you know I was going to attend! I definitely have the writing fever and WordCamp Fayetteville 2013 helped me scratch it. I met lots of great people...
Saving Money with WordPress
What if I told you that your business could save big money by making a small investment now? The time required would be minimal and the savings could be in the hundreds of thousands of dollars. What if I told you that it begins with your website? If you have a static...
Are You Keeping up with Digital Marketing?
Sometimes it seems like marketing is changing at the speed of light! Blogging, social media, digital marketing, outposts, hubs, email marketing, inbound, outbound.... Just keeping up with the latest buzz words and trends is a full time job. To actually plan and...
Essential Google Analytics Metrics – Part 3
Google Analytics is a must have step in building your online presence. As mentioned in my previous posts on Google Analytics Metrics (part 1, part 2), there are many metrics that you can use to track your online results. Analytics uses data to find patterns, measure...
5 Tips for Managing Your Online Presence
- Updated April 2015 - What the heck is online presence? Online presence is the process of how you present and market your brand online. The purpose is to find and engage a targeted audience to build traffic for your company. It combines web design, marketing, SEO,...