Articles
Power to the Portfolio!
Have you seen our portfolio lately? We've updated our portfolio with over 70 designs for you to admire. Power to the portfolio! For the last two years, we've been so busy building websites and campaigns for clients that we didn't update our portfolio. You know the...
Google Analytics Metrics-Part 2
As mentioned in my previous post, Google Analytics is a must have tool that Blue Zoo installs on every site we build. With so much information available about metrics, it can be confusing to know what is important to measure and track. Here are my tips on using Google...
10 Ways to Optimize Your Website for Sales
Besides great visuals, you need to make your website easy to use. Good web design includes not only visual aspects, but features to make using your site easy for people. You want the layout, navigation and function to all support ease of use by website visitors,...
Merging Passion with Excellence at USGBC
Merging passion with excellence is the key to success in business. Congratulations to Mark Cloud, Linda Smith, and the many dedicated members of the Arkansas Chapter of the United States Green Building Council (USGBC). By merging passion with excellence, they recently...
Focus Your Passions in Business With Good Design
As a business owner, there will come a time when you realize that you need good website design for your company to be successful. You may think that any “online presence” will do the trick. But what you really need is a great design that attracts people to your...
Referral Magic or More Referrals than You Know What to Do With!
How would you like to be flooded with referrals? Most of us love referrals, but don't always have the steady stream of them that we want. Some business people assume that referrals will automatically come if they do a good job. They might, but in our busy lives filled...
Project Management for The Virtual Team
Project Management for the Virtual Team. Working virtually is a widespread idea that companies use for many reasons: saving money, lowering expenses, flexible schedules, giving staff more freedom and flexibility to follow their passions and be with their families....
Why You Need More than Facebook to Succeed Online
Facebook is an attractive marketing tool for small businesses. But you need more than Facebook to succeed online. The prevailing notion is that it's a free avenue with an unlimited audience and potential. One simply posts items that generate the most interest, trying...
Facebook Fans Can Lead To Great Things
Facebook fans can lead to great things if you know how to reach them. Most Facebook marketing focuses on acquiring fans. Fans represent potential income for companies. With care, fans can become quality leads and new sources of income. Your Facebook page and news feed...