Articles
“F” Your Web Design!
No, I'm not trying to offend you with a bunch of cursing. When it comes to web design layout, keeping in mind how people actually scan pages of information is important. Jakob Nielsen, of UseIt.com, did research in 2006 (that still holds true today) of how people...
Social Media Made Easy
One of the common complaints that we hear about social media is that "I don't have time for it." Here are a couple of tips to help you simplify your social media. First, you probably already read many articles about your industry. A quick way to generate content is...
Conversations for Success
Relationships and communication are the keys to your success. Success starts with conversations with your customers and prospects to learn about them. Pam Moore of The Marketing Nutz wrote a post called Smarter Conversations. In it, she gave five great tips for...
The Customer is King
The customer is king. We've all heard these words, but how many of us forget to make the customer our top priority when we get busy, stressed or excited about promoting our latest product or service. If customers aren't king in your business, then you might need to...
Blue Zoo Digital Ads and Social Media September Presentations
Here are the slide decks for the recent seminars Collin Condray of Blue Zoo Creative gave on digital advertising and social media. The digital advertising talk was sponsored by the Arkansas Small Business and Technology Deveolpment Center at the University of Arkansas...
Engaging Posts
Getting the most engagement from your posts can be greatly affected by the time of day that you submit them. This will depend on the demographic, age, and gender of your fans. Finding the best times of the day to post takes trial and error. Most posts are liked and...
Do You Want Better Engagement with Social Media?
Do you want better engagement with social media? This post will explore some of the latest research and psychology behind effective social media strategies. Small talk is an element of social grooming. It's one of the ways humans ease into connecting and conversing....
Plugin With WordPress
If you're not using WordPress plugins , then you are missing the opportunity to enhance the functionality of your website. Eric and Collin gave a presentation, this summer on plugins at WordCamp 2012 in Fayetteville, Arkansas. They explored how to find and evaluate...
Blue Zoo News 9/12
Greetings from the busy world at Blue Zoo Creative. We hope your enjoyed your summer. Our newsletter has been on "vacation" while we focused on growing our business. The last few months were both busy and fun as we learned new systems for managing our growth. As you...
Is Your Marketing Out of Date?
Clients and customers will know if your marketing is out of date. Do you? Old school marketing was focused on creating a product message and then blasting it loudly and often at your target audience. With the rise of the internet, abundant information and social...
The Three R’s of Successful Project Management
Since that time, we've had 14 years to refine our processes and have updated this article for those searching to get control of their project management. Click the button below to see the new article, written in March of 2026, titled "The Four Cs of Successful Project...
Give Your Clients the Gift of K.I.S.S.
Remember to give your clients the gift of K.I.S.S. Give visitors easy access to the layout, content, and menu on your website. Try not to make your clients and visitors think too much. While a snazzy, clever and flashy website is cool, if your visitor can't find what...
The Power of a Cover Image
Here is tip on the power of a good cover image. What's the first thing fans see when they visit your Facebook page? If you answered "cover image" you're correct! This area can be used to inspire, entertain, and connect with your audience. An unique image that...
Using Ads to Boost Your Business
Here are some tips for using ads to boost your business. One way to get your site noticed and get new site visitors is through the use of Facebook Ads and Google Ads. Facebook ads are displayed in the right column of Facebook and can be targeted to a specific...
AAA Business Systems
Team Blue Zoo is delighted to highlight our newest client, AAA Business Systems. Inc. Kenny knew exactly what they wanted from their website and Blue Zoo. Having clear objectives made our job much easier. They were prompt and efficient, just what you want from your...