Articles
Why Consistent Branding Matters
Brand ‘Branding’ doesn’t mean just one graphic item, like a logo, and you’re done; branding means something much more complex. As Forbes.com explains, “in one sense, a brand is a promise… you know what you’re going to get with a well-branded product or service. In...
Blue Zoo Creative Expands Services
FOR IMMEDIATE RELEASE: Blue Zoo Creative, a digital design company based out of Fayetteville, continues to grow and recently promoted three key staff members as part of an expansion of their services to include a full suite of branding, photography and video, in...
Client Spotlight: Burks ADR
Blue Zoo has just completed the new website for Larry W. Burks, ADR. Mr. Burks offers alternative dispute resolution services, including mediation, arbitration and conflict management. Mr. Burks has extensive legal experience with the United States Securities &...
10 Things I Learned at a Non-Profit Conference
In November of this year (2015), I had the honor of being a guest speaker at the Sarkey’s Foundation SW Regional Leadership Forum in Oklahoma, attended by over 600 organizations. I was invited by one of the organizers and long time friend, Sandy Wright of YUUMA. The...
Social Media Roundup for August – October
Blue Zoo has had a lot to share over the last few months, including our fun ‘Monday Motivational’ posts, announcements of new zoo clients and the launch of completed websites, our three-part series on Demystifying eNewsletters, a presentation about Social Media...
Client Spotlight: Jim Karrh
Blue Zoo recently completed a website upgrade for Jim Karrh, a business guru who offers speaking, consulting and insights to companies nation wide. We also created all-new branding for his business. Jim's key offering is in assisting companies with 'managing the...
How to Use Google Analytics
Blue Zoo's Collin Condray presented a talk in October at the Walton College Arkansas Small Business and Technology Development Center titled, "How to Use Google Analytics and Social Media Analytics to Grow Your Business" The hands-on seminar covered the...
eNewsletters Demystified – Part 3 of 3 – Optimizing
Blue Zoo has researched the current ‘best practices’ and recommendations for enewsletters, so that you don’t have to! We’ve created a three-part blog series with all the most up-to-date wisdom of the web, to help you create a newsletter that works in today’s...
eNewsletters Demystified – Part 2 of 3 – Content
Blue Zoo has researched the current ‘best practices’ and recommendations for enewsletters, so that you don’t have to! We’ve created a three-part eNewsletters Demystified blog series with all the most up-to-date wisdom of the web, to help you create a newsletter that...