Articles
Shrink Your Photos for Faster Websites Using PicMonkey
Have you ever tried to stuff an elephant into a box? Me neither, but I think it would be difficult. Have you ever uploaded a photo to WordPress (or anywhere online) and noticed it looked funny? Maybe squished, stretched, jagged, cropped or blurry? Me too! The main...
2014: The Media are the Message
Communication theory rock star Marshall McLuhan said, "The medium is the message," half a century ago. A simple translation of McLuhan's pronouncement is that content, its substance and interpretation, is dependant on its method of delivery. It would be hard to...
You’ve Got to Be HUNGRY! for Success
As we wind down 2013 and prepare for 2014, mixed feelings may wash over us: Did we accomplish our goals for 2013? Did we fulfill our passions? Did we make a difference? What will we do in 2014? While many say, "Don't wait for the New Year to start to begin something,"...
Catch the Content Crusade for 2014
Do you know what's hot and trending for 2014? Content, and it's still king! Join the content crusade. I might sound like a broken record by telling you "Content is King!" post after post, but content really is key to your long term success online. According to...
Top Social Media Trends for 2014
As we anticipate the drop of the ball in Time Square on New Year’s Eve, we start to make our list of resolutions, goals and wishes for 2014. As business owners, or anyone who works in Social Media Marketing, we need to look at what trends will rise and fall, and...
Kieklak Law Gets Focused Online
We're grateful to have helped Kieklak Law Firm get focused online. This project was a complete makeover for their online presence. Ken and Michelle came to Blue Zoo knowing they needed an update, but not clear on what they wanted. We helped them get focused...
7 Tips for using Google+
Have you been ignoring Google+? It's easy to do. Facebook, Linkedin and Twitter are much more accepted and used by the average person. And between social media, content, email and traditional marketing, let alone running your business, who has time to learn another...
How to Win Friends and Influence Google
“Engagement” is a nebulous term referring to everything from social indicators to brand recognition to customer loyalty. In this post, when we say engagement, we mean the degree to which the design and content of your website are able to draw in and hook your...
Swing with WordPress 3.7 Basie
Count Basie could really swing, couldn’t he? He was a true innovator who pushed swing and jazz music forward. Grab a cup of joe and swing with the count on this jammin' music video One O'Clock Jump. Now your install of WordPress 3.7 can swing a little, too. No music...
Is Content King or Tired Old Story?
For years, gurus, bloggers and marketers have been debating who gets to wear the crown as the most important factor in your online success. What is often overlooked is how interconnected all the aspects of online presence management are. The quality, coordination and...
Meister and McCracken Focus Online
Meister and McCracken Law Firm has been serving Fayetteville since 2009. Joshua Meister and Joanne McCracken joined together to serve a broader audience in Northwest Arkansas and Southern Missouri. They have a good law practice offering caring and competent help to...
#ThisIsNotMakingYouMoney (#Neither #Is #This)
Extra! Extra! Read all about it! Have you heard the crazy news? Facebook has lost its golden crown and cushioned seat on the thrown in the teen world this week as leader in the social media world. Who is the new reigning king and champion? That would be the social...
Excelling Online with Multimedia and WordPress
WordPress makes excelling online easier with multimedia. Multimedia is what brings your content and website to life. Yes, quality content is still key to your long term online success, but multimedia helps you grab the attention and engage your audience. Back in the...
Hats Off to Pandache!
We'd like to acknowledge our latest client, Pandache. Lida is a sweet woman who has a passion for old-fashioned, traditional handmade knitting. She has a family business that uses techniques handed down by family from the mountains of Chihuahua. She wanted a new...
Navigation Trends: Hamburgers, Waffles and Breadcrumbs
Were Ancient Egyptian hieroglyphic symbols from an advanced civilization that had switched to icons for communication? Language can be a barrier in our world today, while images are able to communicate volumes. Those with the most influence are now able to set the...