Articles
5 Tips for Managing Your Online Presence
What the heck is online presence? Online presence is the process of how you present and market your brand online. The purpose is to find and engage a targeted audience to build traffic for your company. It combines web design, marketing, SEO, social media, blogging...
Is Your Content Sexy?
The sexy theme is fun and catches our attention, which are 2 key ingredients when creating great content. OK, it doesn't have to be smoking hot sexy, but do your best to create great content. Creating a plan for your content marketing is the first step. This is your...
The Tale of Your Business
What's your tale? Social media articles continuously emphasize the need to engage and connect with your audience. This is because one of the most effective ways to sell your product is to engage your followers. But, you might ask, how can I do this? Easy: tell a...
Megan Tucker Inducted Into National Society
Blue Zoo’s own Megan Tucker inducted into the National Society of Leadership and Success on April 23rd! Megan received a Presidential Letter of Excellence awarding her Presidential status in the Society, a prestigious rank within the organization "attained by...
How To Create Advertising That Sells
The "Father of Advertising" David Ogilvy, founder of Ogilvy & Mather, is one of the greats. In his advertisement/advertorial, "How to create advertising that sells," you'll see tons of great ideas to help you in your business. Ogilvy is one source we rely...
Stories: Is Yours Working?
According to the latest research, our brains are wired for stories For millennia, humans have shared stories around the campfire, in caves, and now in social media and staff meetings. The problem is that when we use dull tired phrases, bullet points and repetition, we...
Finding Your Story for Social Media
Finding your story for social media is crucial for engagement. In an article by Social Media Examiner, Monica Carter Tagore was discussing storytelling. She said, “storytelling is about connecting with your followers, friends and circles on an...
7 Steps to Craft a Story That Sells
Does your company story sell? You may be thinking you don't want to sell. You want to connect, help people and trust that they will buy when the time is right. That's the essence of attraction marketing, where we make ourselves so appealing to our target niche...
8 Formatting Tips for More Traffic
Formatting is what makes your content easy to read by people and search engines. Quality content is the foundation for your online marketing success. At the very minimum, this means information that is useful to your audience, interesting and easily read. Would you...