Articles
Serving Community with Acupuncture
One of our newest clients has a passion for serving community. Talking with Pamela Verlander, it's clear that she has a passion for helping people relieve pain and achieve their health goals. Pamela has been serving community her whole career, first as a nurse and now...
Selling with Social Media
Some of you may be wondering if social media is worth your time. We are all busy, and social media can be confusing and time consuming. Yet ignoring social media isn't an option if you want to be relevant, grow and make more money. And isn’t making money the point in...
Blue Zoo as Jungle Guide
Are you confused by all the information about marketing, social media and online presence? One expert says use Facebook, another says Twitter, a third says Pinterest. Buy ads, don't buy ads. Use email to sell, don't. They all may be right. It depends on your product,...
4 Simple Design Tips for More Happy Customers
What are your design and e-commerce communicating? Have you considered your customer's perspective in designing your site? Is there a clear message? Or is your point lost in a sea of colors, flash presentations and information overload? There's no magic layout or...
Best Business Lessons From a Tortoise
Flashy and fast doesn't always win. I'm astounded on a daily basis by how we rush out to try each new idea for doing business, while we rarely use the tried and true methods that are available free to all. Also astounding is how we hop and sprint from one random...
UA Hosts Analytics Primer by Collin
The University of Arkansas (UA) is hosting a class on Analytics by our very own Collin Condray. The class will cover how to use analytics, on your website and social media, to measure, learn and adjust your marketing for optimal results. [tweetherder]Without data...
Is Your Online Store Ready for Success?
Organization and presentation are very important to your online success. Long gone are the days of going into a store to shop for what you want. With so much technology at our fingertips, we can shop from home (work or mobile) for the best deals and products that...
HELP! My Website is Broken
Website and tech problems can be challenging. Knowing where to turn for support when your website goes down or doesn't function correctly can be an exercise in frustration. Some companies that offer websites and other digital services have a bad reputation for support...
Essential Google Analytics Metrics -Part 4- Conversion
Site visitors are great, but what we really want is conversion to sales. Let's explore how Google Analytics can help to get better conversion with your e-commerce. You have an e-commerce site and you want to know how your visitors are reacting to your site. Maybe you...
Get on Track with Czap Health Care
Czap Health Care is on track to be your premier health care insurance provider. Mike Czapliskie has a big heart and cares about giving great value to his clients, just like we do at Blue Zoo. He has built his agency on the 4 cornerstones of great service,...
Kissing Cousins: Social Media and E-commerce
How are social media and e-commerce related? I'll get to that relationship, but first a little story. It’s the moment that everyone dreads. You’re out shopping for a new car, driving around the lot and BAM, you’ve been spotted! Here comes that slick salesman who is...
5 Benefits to Using WordPress
Maybe you are considering using WordPress, but you're not sure what it has to offer that other CMS programs don't. Or maybe you already use WordPress, but aren't sure if you're taking advantage of all the great features. This post will help you make the most of your...
Blogging Brighter with WordCamp
Blog Brighter was the tag line for WordCamp Fayetteville 2013. As Blue Zoo's in house blogger and content specialist, you know I was going to attend! I definitely have the writing fever and WordCamp Fayetteville 2013 helped me scratch it. I met lots of great people...
Saving Money with WordPress
What if I told you that your business could save big money by making a small investment now? The time required would be minimal and the savings could be in the hundreds of thousands of dollars. What if I told you that it begins with your website? If you have a static...
Are You Keeping up with Digital Marketing?
Sometimes it seems like marketing is changing at the speed of light! Blogging, social media, digital marketing, outposts, hubs, email marketing, inbound, outbound.... Just keeping up with the latest buzz words and trends is a full time job. To actually plan and...