Articles
The Tale of Your Business
What's your tale? Social media articles continuously emphasize the need to engage and connect with your audience. This is because one of the most effective ways to sell your product is to engage your followers. But, you might ask, how can I do this? Easy: tell a...
Megan Tucker Inducted Into National Society
Blue Zoo’s own Megan Tucker inducted into the National Society of Leadership and Success on April 23rd! Megan received a Presidential Letter of Excellence awarding her Presidential status in the Society, a prestigious rank within the organization "attained by...
How To Create Advertising That Sells
The "Father of Advertising" David Ogilvy, founder of Ogilvy & Mather, is one of the greats. In his advertisement/advertorial, "How to create advertising that sells," you'll see tons of great ideas to help you in your business. Ogilvy is one source we rely...
Stories: Is Yours Working?
According to the latest research, our brains are wired for stories For millennia, humans have shared stories around the campfire, in caves, and now in social media and staff meetings. The problem is that when we use dull tired phrases, bullet points and repetition, we...
Finding Your Story for Social Media
Finding your story for social media is crucial for engagement. In an article by Social Media Examiner, Monica Carter Tagore was discussing storytelling. She said, “storytelling is about connecting with your followers, friends and circles on an...
7 Steps to Craft a Story That Sells
Does your company story sell? You may be thinking you don't want to sell. You want to connect, help people and trust that they will buy when the time is right. That's the essence of attraction marketing, where we make ourselves so appealing to our target niche...
8 Formatting Tips for More Traffic
Formatting is what makes your content easy to read by people and search engines. Quality content is the foundation for your online marketing success. At the very minimum, this means information that is useful to your audience, interesting and easily read. Would you...
Google Hummingbird Gets Social, but Content Still King
Google created a search algorithm update called Hummingbird. "Google has said content is king for years, and with long tail phrases and conversational searching, authoritative content will continue to win." ~ Eric Ward, Search Engine Land Hummingbird is...
Client Spotlight: Mahco Outdoors
Blue Zoo Creative recently updated the online catalog for Mahco Outdoors. We had previously created a website for Singletree Printing Group, Inc., the parent company for Mahco, and they were pleased enough with our work that they wanted us to do their...